The designs have been pad printed onto the products. The look is very hand drawn, however the use of pad means that the quality is high.
Says Mary Homer, MD of Topshop “We are extremely excited to be lauching Topshop Make Up for 2010. With the growth of Topshop overseas it seemed the right time to further develop our product range. As we constantly strive to offer up-to-the-minute trends for our customers, we felt that make up was an area where the Topshop aesthetic could be applied. This is one of our most exciting launches for many years and one we are very proud of.”
The look is simple; taking premium cues with dots and stripes, making them accessible with hand-drawn details and type.